Tracy Keyser was born in Harare, Zimbabwe and moved to California with her family when she was 8-years-old. After excelling in academics, violin, and tennis, Keyser attended UCSB on a full athletic scholarship, leading the Division 1 Women’s Tennis Team as Captain. Keyser has spent 8 years giving her time to different charities and went abroad to Cambridge University in England to do additional studies. After graduating from UCSB with a B.A. in Sociology, Keyser went to Sydney, Australia from 2000 to 2001, pursuing the world of Management in Fashion. From 2001-2007 Keyser worked as an Assistant Buyer in several boutiques and later as Manager of a major retail fashion chain, running it’s flagship location on Robertson Blvd. in Beverly Hills where she styled celebrities, produced fashion shows, opened multiple stores, and executed events that raised money for charities.
Honing her skills as a Brand Visionary and wanting to dive into the marketing world, Keyser left retail and joined Clear Channel Broadcasting in Los Angeles to pursue an advertising and marketing career. While at Clear Channel, Keyser quickly became #1 in sales in the nation, breaking records and leading the way of fusing brands with celebrities and charities, and marketing that trifecta over the airwaves. In 2009, Keyser left Clear Channel to work closely with The Kardashians and launch the empire it is today with a small team of strategic thinkers, culminating in the opening of the Kardashian Khaos store with MGM Hotel Group.
With an array of celebrity clientele collaboration successes under her belt, and having taken new brands to market through creative strategies, strategic PR and outside the box thinking, Keyser currently thrives today as President of her own company P2R Inc. with her select team of professionals, representing an array of brands and celebrities being serviced.
In September 2011, Keyser was presented with the Cambridge Who’s Who® award from Donald Trump Jr. for her work in the industry, and in November 2013 was awarded the Best in Biz Bronze Award for Marketing Executive of the Year in 2012. You can follow her and see some of the creative digital marketing campaigns on twitter @Tracy_Keyser.