Pat Parenty

ForBabs Holdings Inc. is honored to have been co-founded with Pat Parenty. Mr. Parenty is an accomplished executive leader bringing over 35 years of beauty, cosmetic, and hair salon industry expertise to the ForBabs team. Mr. Parenty joined L’Oréal’s Professional Products Division as vice president, sales for Redken in January 1997.

He became vice president, general manager for Redken in 2000 and senior vice president, general manager in 2002. Under his leadership, Redken had double-digit sales and profit growth, as the company evolved its original DNA of innovative technology and strong education to create an inclusive culture that attracted salon stylists throughout the U.S. market. In 2009, Pat moved into his role as president U.S. Brands, L’Oréal Professional Products Division, overseeing the U.S. business for Redken, Pureology, Matrix, L’Oréal Professionnel, Mizani, Kérastase, Shu Uemura Art of Hair, L’Oréal Technique and Essie. In 2010, he was promoted to president, L’Oréal USA Professional Products Division and SalonCentric. Mr. Parenty retired from his role with L’Oréal in January 2017. The International Salon/Spa Business Network (ISBN) presented its 2014 Legend Award to Pat at its Annual Conference, “The Business of Being Social,” The ISBN Legend Award is presented by the owners, CEOs and senior executives of the top multi-unit salon and spa companies to industry partners who have made extraordinary contributions to the growth of the
professional salon industry.

“Pat Parenty’s commitment to the professional beauty industry and more importantly to the salon professional has always been evident and has played a big part in the success of both Redken 5th Avenue and L’Oréal,” said Phil Horvath, general manager/vice president, ULTA Salons and an ISBN past president. “His honesty and integrity have made him a great leader and business partner to all those who have had the good fortune to work with him. Our partnership with Pat over the past 15-plus years has been a key part of ULTA’s success!”

Added Paula Malloy, an ISBN past president, “Pat Parenty has spent his life in the salon Industry creating programs and products with one thought in mind: ‘How do I assist the salon professional in making a better living and living a better life?’ He is a true advocate for the professional beauty industry and the people who spend their lives making the world more beautiful one client at a time.”