About Us

Our Story

It Started With A Single Thought
“If This Works For Me, It Might Work For Others Too!”
A Product Was Born!

As Seen In

It all started early one morning in 2015. My hair was dry and ready for styling. I ran a brush through it one last time… and stared in horror at my reflection in the mirror – my strands were standing on-end like an alien! Suddenly, I was stuck in the all-too-familiar and frustrating cycle of taming flyaways caused by dreaded static electricity.

Like many others, I often relied on an age-old “hair hack” to fix the problem: rubbing my hair with a dryer sheet. While this usually did the trick, it wasn’t exactly something I’d feel comfortable doing in public… trying to smooth out a balled-up dryer sheet I’d fished out of my purse so I could wipe my head with it. Not only was that a hassle but dryer sheets are simply bad for your hair!

I knew there had to be a better way. Finally one day, I experienced a real lightbulb moment. After attaching one of these dryer sheets to a hairbrush, I found the “hack” much faster and simpler to use, saving me time and adding convenience to my routine. Working with a local chemist, we came up with a proprietary blend of conditioning ingredients that are good for your hair and tame static/frizz too.

With that, ForBabs was born – named in honor of my late mother, Barbara, who always believed in me and gave me the confidence to believe in myself. Now, my X-Static – the world’s first safe, affordable, easy-to-use anti-static hairbrush – I’m really proud of the product we have built and excited to share it with you!

Who We Are

Get To Know Our Team

ANNETTE CRONE

ANNETTE CRONE

Founder & CEO

Entrepreneur Annette Crone is the inventive mind behind X-Static – the world’s first anti-static hairbrush – and the founder of parent company ForBabs.
PAT PARENTY

PAT PARENTY

Co-Founder, Beauty Industry Legend

ForBabs Holdings Inc. is honored to have been co-founded with Pat Parenty. Mr. Parenty is an accomplished executive leader bringing over 35 years of beauty, cosmetic, and hair salon industry expertise to the ForBabs team.
ALAN KERSCHNER

ALAN KERSCHNER

Executive Vice President

Alan Kerschner, Executive Vice President, Finance has over 25 years of experience at the senior financial level with businesses ranging in size from $90M to over $2B in disciplines as varied as distribution, sales, marketing, research and manufacturing.
TRACY KEYSER

TRACY KEYSER

P2R Inc.

Tracy Keyser was born in Harare, Zimbabwe and moved to California with her family when she was 8-years-old.
VANESSA TURK

VANESSA TURK

Brand Photographer

Vanessa helps her clients by bringing their work to life and help tell their stories. It’s through our personal and professional experiences that connects us with others. After all, people work with people they trust.
FATEH KAMAL

FATEH KAMAL

Advisor

Mr. Kamal is currently Sr. Director of Products at CNET Content Solutions, a CBS Corporation’s company. Mr. Kamal has more than 18 years of experience in senior management positions and has played key roles in new product development and business operations

About ForBabs

Founded by top-level brand marketer and seasoned entrepreneur Annette Crone, ForBabs is the proud US-based brand behind the patent-pending X-Static hairbrush. Tired of struggling with strand static, yet disappointed with the products and “hair hacks” available, Crone set out to develop a truly functional styling solution. The X-Static is the world’s first all-in-one, anti-static hairbrush designed to give an instant beauty boost to wet or dry hair of all types – including color-treated styles. Easy to use and even easier to clean, simply work the brush through strands to instantly tame fly-aways, then tear and toss the sheet to enjoy a clean, fresh brush each time. Visit www.ForBabs.com to discover the anti-static beauty tool of the future and enjoy free shipping within the US on orders over $50. Soak up daily hair inspiration on Instagram @Forbabs_brushes.

Furry Friends Are Covered Too – Coming Soon!

Being a dog lover, I naturally thought about how I could solve the problem of keeping my Shih-Tzu Sophie smelling clean and fresh. Using a similar concept, I decided to combine pet wipes and a pet brush – FurBabs – which solves hair grooming problems for my entire family!