Mohsen Mokhtari

Mohsen Mokhtari ForBabs Team

Mohsen Mokhtari

Founder/CEO of Advanced Salon Vision (ASV), Teacher and Entrepreneur

Mohsen Mokhtari, Founder/CEO of Advanced Salon Vision (ASV), Teacher and Entrepreneur, was born in Iran and moved to San Diego in 1975 at the age of 14. He studied at United States International University and San Diego State University obtaining his degree in Civil Engineering.

After graduating he taught math and physics at Naval Training Center, San Diego for 5 years. He also managed and was a buyer for a high-end men’s boutique with 3 locations in San Diego. Always having an entrepreneurial spirit, Mohsen started a distribution company Advanced Salon Visions (ASV).

Building ASV from the ground up in 1986, Mohsen successfully built the company to be the highest per capita distributer for Toni & Guy, TIGI, BedHead, American Crew, M.O.P. and L’Oreal Professional brands in the nation. After 19 successful years, he sold the company in 2005 and retired.

In 2007 Mohsen moved to Hawaii and purchased a failing Redken distribution company and started ASV Hawaii. Soon after, he added high-end brands such as Matrix, Pureology and L’Oreal Professional. After 6 successful years, he sold the company, married and moved back to San Diego.